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Excelling in Employer Branding
Excelling in Employer Branding - Image 2

Excelling in Employer Branding

Start
2026-05-27
End
2026-05-27
Time
09:30 - 17:30

$3,245

Venue: HKIHRM, Units 1810-15, 18/F, Millennium City 2, 378 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong (3-minute walk from Ngau Tau Kok MTR station exit A)

Language: Cantonese (with English materials)

CPD Hours: 7

Pricing:

 

 

Price Early Bird Offer
[Only if enrolment & payment are received by 30 April 2026]*
Member HK$2,200 HK$2,000
New Member 

(Inclusive of new membership joining fee)

 HK$3,445 HK$3,245

 

*HKIHRM e-voucher is NOT applicable to the early bird offer or other discount offer.

*The new member bundle provides access to our premium training course at the exclusive member rate, combined with a full one-year Affiliate Membership.

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Building a competitive edge for sustainable business growth

Unlock practical employer branding strategies to attract, engage, and retain talent. Gain actionable insights and interactive learning to build your competitive edge and drive sustainable business growth in Hong Kong’s evolving market.

Content

  • Why employer branding is essential today? Why it is important to HR professionals?
  • What is employer branding and objectives?
  • Roles of HR and other key stakeholders in the company.
  • The pre-requisite: understand your employees.
  • Creative ideas on low-cost employer branding strategies.
  • Tracking and refine the strategies.
  • Q&A

Ms Cecilia Chan

Cecilia is a distinguished brand architect and business accelerator, specializing in business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) sectors. With over 20 years of extensive marketing experience, she has consistently delivered innovative and actionable ROI focused strategies that prioritize customer needs, driving both immediate and long-term growth for companies across various sectors.

Her expertise spans a wide array of Asia Pacific and local markets, successfully navigating both established corporations (such as Lenovo and PCCW, as well as professional services and investment management firms like Colliers) and agile start-ups (including the online classifieds marketplace Carousell and co-working space operator theDesk).

Cecilia is also dedicated to advancing the marketing industry. She serves as a guest speaker at universities (e.g. HK Polytechnic University, HKU SPACE, etc), actively participates in industry conferences and judges industry awards. Her exceptional contributions have garnered different industry and company awards.

Cecilia holds a master degree in Business Administration (MBA) from Hong Kong University of Science and Technology.

Enquiry

Ms Bowie Chan

Tel: (852) 2837 3811

Email: learning@hkihrm.org

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【開放給非會員】登記電郵以獲取學會最新消息及公告。   想收取所有會員資訊？請立即入會！ 【Open for Non Members】Sign up for our email updates to get the latest news and announcements.   Seeking ALL information? Apply membership now!

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I understand and agree that the personal data provided above will be used by the Institute for direct marketing activities and notification according Privacy Policy until further notice.

我已明白並同意上述個人資料將由學會根據《私隱政策聲明》用作直接營銷活動及通訊之用，直至另行通知。

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彰顯您的專業資格：香港人力資源管理學會資深會員 – F.I.H.R.M.(HK)

F.I.H.R.M.(HK) 標誌著您作為香港人力資源管理學會的資深會員，此乃香港人力資源專業知識的權威基準。

此資格代表您對業內高標準、道德實踐及持續發展的承諾。

展示方式：
自豪地展示您的成就。請在所有專業資料中統一標明 F.I.H.R.M.(HK) 會籍。範例參考：

  1. 名片
    您的姓名, F.I.H.R.M.(HK)
  2. LinkedIn 標題
    人力資源領導者 | 香港人力資源管理學會資深會員 (F.I.H.R.M.(HK)) | 專注於人才策略與組織發展
  3. 履歷 / 個人簡介
    「作為香港人力資源管理學會資深會員 (F.I.H.R.M.(HK))，我致力推動人力資源實踐的專業標準。」/

    「持有香港人力資源管理學會資深會員資格 (F.I.H.R.M.(HK))，此為香港人力資源領域之權威專業認證，標誌著對行業最高標準之認可與承諾。」

立即更新個人資料，讓 F.I.H.R.M.(HK) 資格成為您專業能力的最佳證明。

Showcase Your Designation: Fellow Member – F.I.H.R.M.(HK)

The designation F.I.H.R.M.(HK) marks you as a Fellow Member of the Hong Kong Institute of Human Resource Management, the definitive benchmark of HR expertise in Hong Kong.

This designation signifies a commitment to high standards, ethical practice, and continuous development in the field.

Where to Display It:

Be proud of your achievement! Incorporate F.I.H.R.M.(HK) consistently across your professional profile. Sample is as below.

  1. Business Cards

Your Name, F.I.H.R.M.(HK)


  • LinkedIn Headline

HR Leader | Professional Member of the Hong Kong Institute of Human Resource Management (F.I.H.R.M.(HK)) | Specialising in Talent Strategy & Organisational Development

 

  1. Resume/Bio
    “As a Fellow Member of the Hong Kong Institute of Human Resource Management (F.I.H.R.M.(HK)), I am committed to upholding the professional standards of HR practice.” / 

 

“Holder of the F.I.H.R.M.(HK) designation, which denotes recognised expertise and a formal commitment to continuous professional development within the Hong Kong HR sector.”

Update your profile today and let your F.I.H.R.M.(HK) designation speak for your professionalism.

彰顯您的專業資格：香港人力資源管理學會專業會員 – M.I.H.R.M.(HK)

M.I.H.R.M.(HK) 標誌著您作為香港人力資源管理學會的專業會員，此乃香港人力資源專業知識的權威基準。

此資格代表您對業內高標準、道德實踐及持續發展的承諾。

展示方式：
自豪地展示您的成就。請在所有專業資料中統一標明 M.I.H.R.M.(HK) 會籍。範例參考：

  1. 名片
    您的姓名, M.I.H.R.M.(HK)
  2. LinkedIn 標題
    人力資源領導者 | 香港人力資源管理學會專業會員 (M.I.H.R.M.(HK)) | 專注於人才策略與組織發展
  3. 履歷 / 個人簡介
    「作為香港人力資源管理學會專業會員 (M.I.H.R.M.(HK))，我致力推動人力資源實踐的專業標準。」/

    「持有香港人力資源管理學會專業會員資格 (M.I.H.R.M.(HK))，此為香港人力資源領域之權威專業認證，標誌著對行業最高標準之認可與承諾。」

立即更新個人資料，讓 M.I.H.R.M.(HK) 資格成為您專業能力的最佳證明。

Showcase Your Designation: Professional Member – M.I.H.R.M.(HK)

HKIHRM Members’ Privilege – Asia Council Membership of The Conference Board (TCB)

The designation M.I.H.R.M.(HK) marks you as a Professional Member of the Hong Kong Institute of Human Resource Management, the definitive benchmark of HR expertise in Hong Kong.

This designation signifies a commitment to high standards, ethical practice, and continuous development in the field.

Where to Display It:

Be proud of your achievement! Incorporate M.I.H.R.M.(HK) consistently across your professional profile. Sample is as below.

  1. Business Cards

Your Name, M.I.H.R.M.(HK)

 

  • LinkedIn Headline

HR Leader | Professional Member of the Hong Kong Institute of Human Resource Management (M.I.H.R.M.(HK)) | Specialising in Talent Strategy & Organisational Development

  1. Resume/Bio
    “As a Professional Member of the Hong Kong Institute of Human Resource Management (M.I.H.R.M.(HK)), I am committed to upholding the professional standards of HR practice.” / 

“Holder of the M.I.H.R.M.(HK) designation, which denotes recognised expertise and a formal commitment to continuous professional development within the Hong Kong HR sector.”

Update your profile today and let your M.I.H.R.M.(HK) designation speak for your professionalism.

需要幫助？想加入我們？有問題想查詢？

我們隨時為您服務！請留言給我們，我們的團隊會盡快回覆您。

    條款及細則

    1. 會籍有效期由4月1日至3月31日（會員可選擇一年或兩年，而「專業途徑為基礎」的資深會員、專業會員、副會員需符合 持續專業發展（CPD）的要求。）
    2. 本會可隨時調整入會費及會員年費，而無需事先通知。
    3. 本會每年3月以郵寄及電郵形式通知會員續會，會員收到發票後，可按照付款方式繳交續會年費。於早鳥優惠期間成功繳交續會年費可享早鳥優惠價，及本年度續會之會員可獲得相應金額的電子代用券。
    4. 升級之會籍有效期由4月1日至3月31日，並按照會員所選之續會年期計算 (一年或兩年)。
    5. 會員持有有效的會籍及符合會籍升級之條件，可申請會籍升級。有關申請安排可與會員服務部聯絡。
    6. 年滿60歲且已退休的會員可電郵本會申報。會員年費可獲半價優惠。
    7. 會員可選擇重新續回自2010年4月1日新會籍制度後終止的會籍，並有機會：
      。 繳付復原費用及於會籍終止其間所欠交的會員年費；及
      。 提供有關會籍終止期間內已符合續專業發展 (CPD) 要求的紀錄（如適用）。
    8. 本會保留酌情處理的權利，並就每項申請擁有最終決定權。有關費用不可取消且不可退還。

    如果您對會籍有任何疑問，歡迎致電會員服務部 2837 3814 / 2837 3813 或
    發送電郵至  membership@hkihrm.org。

    世界大型企業聯合會（TCB）亞洲理事會會籍

    會員專享優惠 –世界大型企業聯合會（TCB）亞洲理事會會籍

    作為香港人力資源管理學會（HKIHRM）的資深會員或專業會員，您可享高達20%的折扣，加入世界大型企業聯合會（TCB）的亞洲理事會會籍，獲取前瞻性見解。

    世界大型企業聯合會（TCB）亞洲理事會會籍為您提供同行網絡、思想領導力資源以及專家支援，協助您應對工作挑戰，提升團隊及組織績效。透過匯聚全球領先企業的高級管理人員，理事會將引領您參與深度且以解決方案為導向的對話。

    亞洲理事會會籍包括：

    • 每年兩至三次的實體會議
    • 專屬理事會網站
    • 理事會基準調查及專屬團隊支援

    申請資格：

    • 有效的學會資深會員或專業會員會籍
    • 以個人名義申請
    • 申請需經TCB審核及批准

    首年會籍折扣優惠

    • 1年會籍： 美金 9,000 (美金 7,200)

    申請及查詢：
    Brendan Moran先生
    電郵：Brendan.moran@conference-board.org；電話：+65 6645 4696

    與海外會籍及資格相互認可之安排

    香港人力資源管理學會（HKIHRM）與加拿大卑詩省的The Chartered Professionals in Human Resources of British Columbia and Yukon（CPHR BC & Yukon）已達成專業會員會籍相互承認的安排

    學會的資深會員F.I.H.R.M.(HK) 及專業會員M.I.H.R.M.(HK)均可成為加拿大CPHR BC & Yukon’s Chartered Professional in Human Resources Designation (CPHRTM) 的專業會員。此共識是基於雙方有關會籍之專業性及認受性達致相同水平而作出的互相承認。

    • 如欲成為香港人力資源管理學會之專業會員M.I.H.R.M.(HK)，請按此了解更多；申請表格請按此（只有英文版本）。
    • 如欲成為加拿大CPHR BC & Yukon之CPHRTM專業會員，請 按此了解更多；申請表格請按此（只有英文版本）。

    查詢：

    香港人力資源管理學會：+(852) 2837 3814，membership@hkihrm.org 

    CPHR BC & Yukon：請將您的申請直接電郵至  cphr@cphrbc.ca， https://cphrbc.ca/cphr/i-am-a-cphr/cphr-mutual-recognition/

      Pesonal Information

      Training Information

      Need assistance? Interested in joining us? Or just have a question?

      We’re here to help! Reach out via message, and our team will respond as quickly as possible.

        Asia Council Membership

        HKIHRM Members’ Privilege – Asia Council Membership of The Conference Board (TCB)

        As a HKIHRM Fellow and Professional Member, you are entitled to a 20% discount for joining the Asia Council Membership of TCB, an international think tank that delivers trusted insights for what’s ahead.

        TCB of Asia Council package offers a peer network, a portfolio of thought leadership, and access to experts to help address your job challenges and strengthen your team and organisation’s performance. By bringing together select senior executives from the world’s leading companies, the Council engages you in an immersive, solutions-focused conversation.

        The Asia Council Membership includes:

        • Two to three in-person meetings a year
        • Private Council website
        • Council bench-marking surveys and dedicated support from your Council team

        Eligibility:

        • Active HKIHRM Fellow and Professional Members
        • Individual basis
        • The application is subject to TCB’s vetting and approval

        Discounted Offer (1st year of membership only)

        • Year 1: USD 9,000 (USD 7,200)

        Application & Enquiry:
        Mr Brendan Moran
        Email: Brendan.moran@conference-board.org Tel: +65 6645 4696

        Reciprocal Membership

        Mutual Recognition of Professional Membership between HKIHRM and Canada-based CPHR British Colombia & Yukon

        HKIHRM has established mutual recognition of Professional Membership with the Chartered Professionals in Human Resources of British Columbia and Yukon CPHR British Colombia & Yukon since 2015. This understanding is based on a recognition of ‘substantial equivalency’ of the F.I.H.R.M.(HK) or M.I.H.R.M.(HK) designation to those of the CPHRTM designation, a CPHR British Colombia & Yukon’s Chartered Professional in Human Resources designation. HKIHRM Fellow Members and Professional Members are eligible to obtain the CPHRTM designation from CPHR British Colombia & Yukon.

        • To become a Professional Member M.I.H.R.M.(HK) of HKIHRM, please click HERE  for more information. Application form can be downloaded HERE .
        • To become a CPHRTM member of CPHR British Colombia & Yukon, please click HERE for more information. Application form can be downloaded HERE.

        Enquiry:

        HKIHRM: +(852) 2837 3814, membership@hkihrm.org 

        CPHR British Colombia & Yukon: Please send your application directly to cphr@cphrbc.ca, https://cphrbc.ca/cphr/i-am-a-cphr/cphr-mutual-recognition/

        Terms and Conditions

        1. Membership fee is charged for members joining between 1 April and 31 March for one-year or two-year subscription. (and subject to meeting mandatory CPD requirement for Professional-route-based Membership  only for renewed Fellow, Professional and Associate Members)
        2. Entrance and annual subscription fees are subject to review by the Institute without prior notice.
        3. HKIHRM will notify members to renew their membership via mail and email every year in March. Members can settle renewal fee by different payment methods marked in the invoice and enjoy the discount rate if the renewal fee is settled before the early bird period. E-vouchers will be provided if the renewal fee is settled.
        4. The upgraded membership fee is charged for members joining between 1 April and 31 March for one year or two years subscription (Same as selected membership renewal period).
        5. Member must have a valid membership and meet the upgrade requirements in order to apply for a membership upgrade. For assistance with the application process, please contact Member Services Team.
        6. Those aged 60 or above AND on permanent retirement may notify HKIHRM by email to enjoy 50% discount on the individual membership fee.
        7. Members can apply for membership reinstatement after their membership has been suspended since the introduction of new membership scheme on 1 April 2010 by:
          • paying a reinstatement fee (all the outstanding annual membership fee since his / her suspension); and
          • providing CPD records for the year(s) showing you have met the CPD requirement since you have ceased to be a member (if applicable)
        8. HKIHRM shall has absolute discretion in respect of each application to decide conclusively whether he / she has fulfilled the conditions applicable to his / her case or not. The decision of the HKIHRM is final and shall not be subject to any appeal. Membership fee is non-cancellable and non-refundable.


        If you have any enquiry on membership, please contact
        Member Services Team (2837 3814 / 2837 3813) or email at membership@hkihrm.org.