Course Outlines:
Starting with the end in mind and be completely audience-centric
- Know your audience, their needs and wants
- Clarify what you want your audience to think and to do as a result of your presentation
- Find answers to the WIIFM question
Creating a storyline to Engage your audience from start to finish
How to stage your presentation using 5 recommended storylines
- Sharing
- Update
- Briefing
- Approval
- Analysis
Developing a persuasive structure to get your message across with least resistance (the McKinsey way…)
- The basic “pyramidal” structure
- Reasons
- Grouping of Reasons following the MECE Principle
Award of Certificate
To be certified, participants must:
– Score 80% or higher on an assessment consisting primarily of multiple-choice questions.
– Demonstrate proficiency in giving instructions, explaining concepts, storytelling, and facilitating deeper processing through questioning during a short-preparation training session.



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